{"id":83,"date":"2026-07-15T08:52:40","date_gmt":"2026-07-15T01:52:40","guid":{"rendered":"https:\/\/darmaliaaksara.com\/katalog\/?p=83"},"modified":"2026-11-02T20:48:40","modified_gmt":"2026-11-02T13:48:40","slug":"buku-metodologi-riset-pemasaran-pendekatan-sistematis-dalam-analisis-pasar-dan-pengambilan-keputusan-strategis","status":"publish","type":"post","link":"https:\/\/darmaliaaksara.com\/katalog\/2026\/07\/15\/buku-metodologi-riset-pemasaran-pendekatan-sistematis-dalam-analisis-pasar-dan-pengambilan-keputusan-strategis\/","title":{"rendered":"Metodologi Riset Pemasaran : Pendekatan Sistematis dalam Analisis Pasar dan Pengambilan Keputusan Strategis"},"content":{"rendered":"\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SINOPSIS<\/strong><br><br>Buku ini membahas konsep, teori, dan praktik metodologi riset pemasaran dengan pendekatan sistematis dan aplikatif. Disusun untuk membantu memahami proses riset pemasaran mulai dari perumusan masalah, desain penelitian, teknik pengumpulan data, analisis data, hingga interpretasi hasil untuk mendukung pengambilan keputusan strategis. Materi dalam buku ini mengintegrasikan pendekatan kuantitatif dan kualitatif, dilengkapi dengan berbagai metode analisis modern, pemanfaatan teknologi digital, serta contoh-contoh nyata dari dunia bisnis yang relevan dengan dinamika pasar saat ini. Buku ini juga membahas isu-isu terkini seperti big data, perilaku konsumen di era digital, dan penerapan riset pemasaran dalam konteks persaingan global.<br><br><strong>DAFTAR ISI<\/strong><br><br>BAB I &#8211; Konsep Dasar Manajemen Pemasaran &#8211; Mega Yusti, S.I.Kom.<br>BAB II &#8211; Analisis Pasar dan Perilaku Konsumen &#8211; Mega Yusti, S.I.Kom.<br>BAB III &#8211; Segmentasi, Targeting, dan Positioning &#8211; Rizky Aji Saputra, S. Kom.<br>BAB IV &#8211; Perencanaan Produk dan Pengembangan Nilai &#8211; Rizky Aji Saputra, S. Kom.<br>BAB V &#8211; Strategi Penetapan Harga Produk &amp; Jasa &#8211; Sanyyah Putri Rahmadhani, S.M.<br>BAB VI &#8211; Strategi Distribusi dan Saluran Pemasaran &#8211; Sanyyah Putri Rahmadhani, S.M.<br>BAB VII &#8211; Strategi Promosi dan Komunikasi Pemasaran &#8211; Yuda Alansyah, S.Pd.<br>BAB VIII &#8211; Pemasaran Digital dan Media Sosial &#8211; Yuda Alansyah, S.Pd.<br>BAB IX &#8211; Pelaksanaan Program Pemasaran &#8211; Dike Rina Tulliza, S.Kes.<br>BAB X &#8211; Evaluasi dan Pengendalian Kinerja Pemasaran &#8211; Mahmud Dian, S.M.<br>BAB XI &#8211; Metode Riset dalam Manajemen Pemasaran &#8211; Mei Sunday Simanjuntak, S.Pd.<br><br>Penerbit PT Darmalia Nuswa Aksara<br>Editor : Dr. Ir. Hj. Umi Rosilawati, M.M.<br>Penulis : Mega Yusti, S.I.Kom., Rizky Aji Saputra, S. Kom., Sanyyah Putri Rahmadhani, S.M., Yuda Alansyah, S.Pd., Dike Rina Tulliza, S.Kes., Mahmud Dian, S.M., dan Mei Sunday Simanjuntak<br>Jumlah Halaman vi,107Halaman<br>ISBN : Dalam Proses<br>HKI : Dalam Proses<br>Harga : Rp. 78.000<br>Pesan Buku <strong><a href=\"https:\/\/lynk.id\/darmaliaaksara\/dndm33258684\">DISINI<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wa.me\/message\/6IHGYTK7DEOYO1\">Whatsapp<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Metodologi Riset Pemasaran<\/p>\n","protected":false},"author":1,"featured_media":275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[774],"tags":[500,503,502,776,778,779,777],"class_list":["post-83","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buku-bunga-rampai","tag-buku","tag-buku-ilmu-pengetahuan","tag-buku-non-fiksi","tag-bunga-rampai","tag-metodologi","tag-penelitian","tag-riset-pemasaran"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":25,"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":303,"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/posts\/83\/revisions\/303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/media\/275"}],"wp:attachment":[{"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darmaliaaksara.com\/katalog\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}